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CORPORATE IDENTITY

Corporate Identity

How can we be useful to the world?
What kind of mindset and actions should we take to achieve this?
This has been set forth by the “MIMATSU GROUP Corporate Identity,” formed by our Basic Philosophy and Guiding Principles.

Basic Philosophy

Through fashion creation, we aim to enrich and beautify the hearts and lives of our customers

Guiding Principles

Everything for Our Customers

  • We will keep hold of our challenging spirit to realize the philosophy of “MIMATSU” and to further develop ourselves.
  • We will think, act, and work tirelessly toward our goals until they are realized.
  • We will always act with integrity and treat everyone with respect.

MESSAGE

Message from the President

MIMATSU Co., Ltd. is fortunate to be celebrating its 93rd anniversary this year.
This is entirely due to the long-standing support of our valued customers, for which we are deeply grateful.
While it has not always been smooth sailing over the years, we have made reforms at key junctures to adapt to market changes.

The stance I embrace is to accurately grasp the market environment and consumer trends surrounding our business. Additionally, we must always be aware of our company’s position and strive to differentiate ourselves from other companies by demonstrating originality.

With a primary focus on kimono and dresses, we have offered attire to brighten up special occasions. However, in today’s market, consumer preferences have shifted dramatically from the traditional emphasis on finding value in owning products to valuing heartwarming experiences that can be shared. Rather than simply selling products, we aim to evolve into a company that can provide services encompassing experiential and cultural aspects of interest to our customers that are delivered through a range of touchpoints, such as physical stores and online platforms.
Recent examples include proposing products coupled with Body Frame and Personal Color Assessments, as well as providing services apart from our products, such as pre-wedding photo shoots for long-sleeved furisode kimono. We are also endeavoring to expand into overseas markets in addition to Japan.

In addition, along with our efforts to repair and remake kimono and jewelry to ensure they can be enjoyed for many generations, we are also taking on the challenge to develop products through upcycling kimono, obi sashes, and other items. Through these efforts and frameworks, we intend to contribute to the realization of a sustainable society.

As we approach our 100th anniversary in seven years, we will continue to devote ourselves to providing our customers with even more fulfilling experiences. We sincerely hope for your continued support and patronage.

COMPANY

Company Profile

Company Name

MIMATSU Co.,Ltd.

Founding

September 1932

Establishment

February 1948

Paid-in Capital

100 million yen (including capital reserve of 50 million yen)

Representative Director

Toru Saito

Head Office

ORD Harajuku Building 3F, 
3-60-5 Sendagaya, Shibuya-ku, Tokyo

Number of Employees

340 employees (as of September 2025) 
(including part-time employees)

Sales

7,141 million (FY 2025)

Business Activities

A comprehensive fashion company that offers and creates high-grade, 
high-quality fashion.

Sales Offices

43 Stores in the GroupMimatsu:12 storesShara:3 storesAimer:22 storesAimer Acret:2 storesAimer Anche:2 storesFurifu:1 storesMimatsu Premium Salon:1 store

Affiliates

Renaissance Xperia Co., Ltd.

Subsidiary

Tokyo Kimono Processing Service Co., Ltd.

HISTORY

The history of the MIMATSU GROUP

Since our founding as a kimono shop in 1932, we have been alongside our customers for 93 years.
Today, we offer a wide array of fashion brands with a focus on traditional Japanese clothing and formal dresses.

Our History

The history of the MIMATSU GROUP from its founding to the present

  • 1932

    Founded in Suginami, 
    Tokyo as Kimono Store Nozawaya

  • 1948

    Mimatsu Y.K. established

  • 1950

    Kimono “Mimatsu” Kichijoji Store opened

  • 1975

    Fur & Leather “Josephine” established

  • 1979

    Formal Dress “Aimer” established

  • 1980

    Jewelry Store “Reika” established

  • 1986

    Casual Select Shop 
    “TIENS écoute” established

  • 1991

    Members Credit Card 
    “CiTE Card” issued

  • 1999

    Kimono Next New “Furifu” established

  • 2000

    Jewelry Store “A.D.A.” established

  • 2006

    Kimono Select Shop 
    “Shara” established

  • 2008

    Select Shop 
    “Daryl Diamond” established

  • 2012

    Jewelry Brand 
    “A.D.A Noble” established

  • 2014

    Etrangere Co., Ltd. established
    Jewelry Brand “Angejouer” established

  • 2016

    “MIMATSU GROUP ONLINE STORE” established

  • 2017

    Petit Luxe “Malmaison” established
    Dress Brand “Aimer Acret” established

  • 2018

    Renaissance Xperia Co., Ltd. established
    TIENS business transferred
    “KIIRO,” a fashionable kimono store for adult women, established

  • 2019

    “Fashion Consulting Room,” an event and education business for corporations, established

  • 2020

    “Aimer Anche” established

  • 2024

    “SAKURA ART WORKS” established

Thanks to the loyal patronage of our customers, 
the MIMATSU GROUP was able to celebrate 93 years since its founding in September 1932.

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